Your quickest and easiest route to more traffic and response with search engine optimization is to build on your current success. The keywords that already bring response are your low-hanging fruit and getting more results from them is child’s play.
Opn your server logs, and review all the words and phrases you have been found on and focus on those low-hanging fruit.
Most of my clients see 50% or more of their traffic off their LONG TAILS.
It is a process, but if you add more content arounf those longtails you will see an increase over time with no additional expenses.
Dig deep and you will find gold! you should review your server logs every month to watch for trends and review your long tail key word lists.
Over time you will start getting a ton of longtails, so focus your energy on the long tails that are inline with your big money words and niche business keywords.
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